About GoFlowtics
An AI company from Iceland, built on the principle that businesses need infrastructure, not experiments.
Our Story
I got into AI the way most people don't — by spending every free hour building with it. Connecting calendars, email, business tools, figuring out what actually works for my own business versus what makes a good demo. Sometimes 16 hours a day, just because I wanted to see what was possible.
Then I found Claude, and it was different. Better results, better understanding of what I was trying to do. I stopped using anything else.
I built GoFlowtics because I kept seeing the same pattern: businesses hear about AI, get excited, try a few things, and then nothing sticks. The problem isn't the technology — it's that nobody showed them how to use it on their actual work. Not party tricks. Real workflows.
So I started with training. Claude á Íslandi became Iceland's first dedicated Claude seminar series. The first three sessions sold out in days. From there, companies started asking for help integrating AI into their operations — email, documents, internal processes. That became Tier 2.
Now I'm building Tier 3: managed AI infrastructure on AWS Bedrock and Vertex AI, so businesses can run AI systems without managing the plumbing. We deploy the fridges, not sell the coke.
The Philosophy
We're not building the next foundation model yet. We take the best models available — Claude, open-source alternatives — and make them useful inside real businesses. Every engagement starts with understanding the problem. No AI is proposed until we know exactly what it solves.
Small company, focused attention. Every client gets direct access to the person doing the work. No account managers, no handoffs.
Team

Ari Auðunn Jónsson
Founder
Certificates from Anthropic and Google · Creator of Claude á Íslandi
Built GoFlowtics from hands-on experience integrating AI into businesses that had never touched it. Started with training seminars, expanded into integration consulting, and is now building managed AI deployments. Believes the best AI implementation is the one your team actually uses.
Why Iceland
Iceland is a member of the EEA, which means EU-compliant by default. For European clients concerned about data residency, working with an Icelandic company removes the regulatory question before it's asked.
Small country, focused attention. We work internationally, but our size means every client gets direct access to the people doing the work. No account managers, no handoffs between departments.